Cookie Policy

When you use the website https://www.fairlymade.com/ (the “Website”) or its interfaces accessible at https://impact.fairlymade.com/ and https://app.fairlymade.com (together, the “Solution”), cookies, pixels, and other trackers (hereinafter collectively referred to as “Cookie”) are placed on your browser or device.

1. What is a Cookie ?

A Cookie is a small file, often encrypted, that is stored on your browser or device and identified by a unique name. It is placed when you visit a website or an application.

Each time you return to the website or application in question, the Cookie is retrieved from your browser or device.

As a result, your browser is recognized upon each visit.

The placement of such Cookies may enable us to access your browsing data and personal data concerning you.

2. Audience measurement Cookies

These Cookies, also referred to as “analytics cookies,” allow us to measure the number of visits, page views, and user activity. Where applicable, they may collect your IP address in order to determine the city from which you are connecting.

Audience measurement Cookies enable us to generate traffic and navigation statistics for our Website and Solution, with the purpose of improving their performance.

These Cookies also help identify browsing issues and, ultimately, contribute to resolving them.

We use the following audience measurement Cookies:

Cookie name
Purpose
Retention period
Cloudfare
Bot management & protection. Distinguishes between humans and bots to secure the site.
~ 30 min
Google Analytics
Main identifier for distinguishing users, assigns unique client ID.
2 years
Google Analytics
Stores session state for GA4 (specific property).
2 years
Google Analytics
Throttles request rate to prevent overload in GA tracking.
1 min
Google Analytics
Stores and updates a unique value for each page visited.
1 day
HubSpot (Cloudflare legacy)
Identifies individual clients behind a shared IP address for security.
Session
HubSpot
Keeps track of sessions. It determines whether HubSpot should increment the session number and timestamp in the __hstc cookie.
~ 30 min
HubSpot
Set whenever a session cookie is changed. If this cookie does not exist when HubSpot manages cookies, it assumes it is a new session.
Session
HubSpot
Main visitor-tracking cookie. Stores timestamps of first, last, and current visits + session count + visitor ID.
13 months 
HubSpot
Keeps track of a visitor’s identity. Passed to HubSpot on form submissions to prevent duplicate contacts.
13 months 
HubSpot
Set when a session starts. Used to determine if the user has restarted their browser.
Session
PostHog
Tracks distinct users and events for product analytics (project-specific).
1 year
PostHog
Same as above for another PostHog project key.
1 year
PostHog
It stores a unique identifier for a user session -> used to track user interactions, sessions, and behavior on the website for analytics and product insights.
1 year
PostHog
To anonymously track visitor behavior and interaction patterns for analytics and site optimization purposes.
1 year
Segment (Analytics.js)
Tracks anonymous visitors before login or user ID assignment.
1 year
Segment (Analytics.js)
Stores group/org identifiers for analytics segmentation.
1 year
Segment (Analytics.js)
Identifies logged-in users across sessions/devices.
1 year
Unleash
To hide or show some specific features to the users without having to modify the code
2 days

3. Your Cookie preferences

• Cookies that may be set without your consent

Certain Cookies do not require your consent. This includes:

- Technical and functional Cookies that are necessary for the operation of the Website and the Solution;

- Certain audience measurement Cookies or Cookies used to test different versions of the Website and the Solution for the purpose of optimizing editorial choices.

• Acceptance or refusal of Cookies requiring your explicit consent

All other Cookies require your explicit consent. This includes audience measurement Cookies. You are free to accept or refuse the use of such Cookies.

You may express your acceptance or refusal of these Cookies upon your first visit to the Website or first access to the Solution.

Your choices regarding the acceptance or refusal of Cookies will be retained for a period of (6) months.

You may withdraw your consent and, more generally, amend your preferences at any time via the following link.

Browser settings

It is also possible to configure your browser to accept or refuse certain Cookies.
Each browser provides different settings options for managing Cookies.