Elevating Lingerie Towards Sustainable Transparency

For over 60 years, Aubade has embodied Parisian elegance and the art of perfect fit through exceptional corsetry expertise. Aware of environmental challenges and evolving consumer expectations, the lingerie brand is now committed to combining refinement with responsibility. In collaboration with Fairly Made, Aubade has undertaken efforts to enhance transparency across its supply chain while improving its environmental footprint.

Need: Strengthened Transparency & Traceability

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Faced with regulatory challenges such as the AGEC Law and environmental labeling, Aubade has chosen to go beyond legal requirements. Rather than settling for imposed standards, the brand takes bold initiatives to anticipate consumer expectations and establish exemplary practices in sustainability and transparency.

The goal?
To provide clear information about the origin, environmental impact, and social footprint of its products while showcasing artisan craftsmanship and responsible sourcing.

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Solution: Combining Technology with Sustainable Commitment

• Mapping the Supply Chain
  
  • With textile experts skilled at deciphering the complexities of lingerie production and through close collaboration with suppliers, Fairly Made structured data collection to map every production stage.
  • Result: The number of identified suppliers doubled, strengthening transparency and traceability.
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• Measuring Environmental Impact
  
  • Life Cycle Assessments (LCA) now allow Aubade to quantify the ecological footprint of its products and identify ecodesign opportunities.
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• Building Consumer Trust
  
  • QR codes on product labels provide customers with detailed information about the origin and impact of their purchases, reinforcing transparency and customer loyalty.

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Benefits: Transparency & Commitment at Every Level

Through its partnership with Fairly Made, Aubade has reinforced the transparency of its supply chain while solidifying its sustainability commitments. The expansion of supplier mapping, combined with the implementation of QR codes on 100% of products, ensures clear and accessible information for consumers.

These initiatives have led to: Over 1,600 digital passports consulted, a twofold increase in identified suppliers, reflecting the scale of the approach and +700 products analyzed since the beginning of the collaboration, marking a step further towards full transparency.

Key KPIs:
✔ 2.11x increase in identified suppliers
✔ 75% of Tier 1 suppliers are located in Europe
✔ 100% of analyzed products now feature QR codes
✔ 1,620 digital passports consulted (from January to April 2024)
✔ +60 certifications collected from suppliers for the SS25 collection (mainly OekoTex, GRS)
✔ 700+ products analyzed since the collaboration began

The partnership between Aubade and Fairly Made demonstrates how an iconic lingerie house can successfully combine tradition with innovation. By leveraging exemplary traceability and enhanced communication, Aubade continues its journey toward a more sustainable fashion industry, placing its customers at the center of this responsible approach.

Looking ahead to 2025, the brand will focus on optimizing Life Cycle Assessments (LCA) for ecodesign improvements and further strengthening supplier engagement in this sustainable transition—reinforcing its vision for a more responsible fashion industry.

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