From Traceability to Eco-Design: A Holistic Approach to Responsible Fashion
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1,600
products analyzed since the beginning of the collaboration.
1,200
forms sent to its suppliers.
86%
of suppliers are based in Europe and almost 50% in France.
"agnès b. has always been committed to a sustainable fashion approach. This collaboration with Fairly Made allows us to communicate precisely and transparently with our customers and to go even further in the ecodesign approach."
agnès b., a pioneer in sustainable fashion, strengthens its commitment to more environmentally and socially responsible production in collaboration with Fairly Made.
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An Ambitious Approach
The brand has set three major goals:
- Enhanced traceability: Exceed the requirements of the AGEC law, particularly with leather.
- Strategic data management: Centralize and structure information to measure environmental impact.
- Transparent communication: Highlight responsible production processes to consumers with clear information about product origin and impact.
Tangible Results
‍Since the beginning of its collaboration with Fairly Made:
- 100% of products have undergone a traceability analysis, with 87% of apparel and 55% of accessories fully traced. The goal: 100% of products by 2025!
- 86% of suppliers are based in Europe, nearly 50% of which are in France, showcasing local expertise and reducing the carbon footprint.
- 51% of fiber origin countries are identified to ensure a more responsible selection of materials.
‍Innovation in Service of the Environment
‍Through Life Cycle Analysis (LCA), agnès b. evaluates the environmental impact of its products to make informed decisions. For example, a certified organic cotton cardigan shows a 35% reduction in environmental impact compared to one made with conventional cotton.A Sustainable FutureIn 2025, agnès b. will launch environmental labeling and optimize the impact of its products using Fairly Made’s new ecodesign module. These initiatives reflect the brand’s ambition to lead the way in creating sustainable, future-focused fashion.
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