Transparency to combine timelessness and modernity

For over 35 years, Teddy Smith has been dressing generations with a timeless style. But passing things down is about more than just fashion – it’s about evolving with the times, staying attuned to trends, and meeting consumer needs. That’s why the brand is taking things a step further by partnering with Fairly Made to make its collections even more transparent and responsible.

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Needs

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Transparency and Impact: The Foundations of Teddy Smith

Fashion moves fast, and so do consumer expectations and regulations—especially the AGEC Law, which has become a key driver of transparency in the French fashion industry. Teddy Smith has taken a proactive approach, placing transparency at the core of its strategy with clear objectives:

• Complying with the AGEC Law's traceability requirements: This includes disclosing the country where each stage of production, dyeing, and manufacturing takes place, as well as providing other key product information—from raw materials to the finished garment.
• Empowering consumers: By offering clear, accessible information via digital passports.

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Solution

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Regulatory Compliance as a Priority, in Response to the AGEC Law

• Traceability & Compliance: Fairly Made has gathered and structured data across key production stages to help Teddy Smith meet AGEC requirements.
• Clear communication of sustainability claims: Thanks to Fairly Made’s tools, Teddy Smith can now transparently share its commitments through customized digital passports integrated into its e-commerce site (via QR codes, widgets, and URLs).

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Results

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For Customers: Tools That Strengthen Transparency

The digital passports integrated into Teddy Smith’s e-commerce site provide full transparency on the origins, social impact, and environmental footprint of each piece. These clear insights build trust and help consumers make informed choices.

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For the Brand: Stronger Traceability and Supplier Engagement

Going from 48 to 273 identified suppliers? Challenge accepted—and achieved—thanks to Fairly Made and Teddy Smith’s suppliers' outstanding commitment! This detailed supply chain mapping provides a clear vision of the production process, with 1,475 products analyzed so far. The result? More sustainable practices at every stage and optimized processes. Teddy Smith is proving that style, responsibility, and the expectations of today's conscious consumers can go hand in hand.

Key Figures:
✔ 1,475 products analyzed since the start of the collaboration
✔ 5.7x increase in identified suppliers, from 48 to 273

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The Future of Teddy Smith: A Stronger Commitment

With Fairly Made, Teddy Smith is accelerating its journey toward greater traceability and responsibility. The brand is now fully embracing transparency as part of its vision, proving that timeless style can go hand in hand with ethical progress. Looking ahead, Teddy Smith is committed to further communicating its initiatives, making every step forward a driver of transparency and positive change.

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